DIYers IT Zone

AMD launched a new gaming site for AMD, making a strong statement to their partners and gamers that they understand and are committed to this market, and that AMD is the only true gaming platform company. They have launched a site that is second to none with a huge library of constantly updated game news, reviews, and trailers, as well as other important features such as forums, community articles, sweepstakes, event information, and a comprehensive shop section where users can search by component or platform, as well as view the latest products and offers from our partners through our special spotlight section.

Traffic/Promotional activities

In the month of September we have numerous activities planned to drive traffic to our site, including:
* Media blast letting press know the site is live

* Gaming newsletter going out to 500k+ customers from our opt-in database

* feature/banner on AMD Online

* feature/banner on amd.com main page<

* banners or redirects on all ati.com and amd.com gaming-related pages to game.amd.com

* banner featured on partner sites such as Games for Windows>

* Catalyst users will be pointed to our gaming site when Catalyst version 7.9 goes live on September 10th, directing millions of users to our site

* Online ad campaign expected to draw roughly 22 million impressions, starting in late September for the AMD-sponsored game John Woo Presents Stranglehold(banners take user to game spotlight page on microsite featuring information on the game as well as featured gaming systems)

http://game.amd.com/us-en/default.aspx